Trump-Linked Crypto Wallet Launch Triggers Family Backlash and Conflicting Claims

A crypto wallet branded with Donald Trump’s name is making waves, but not everyone in the Trump family agrees it should exist.

This week, a new website promoting “The Official $TRUMP Wallet” began circulating online, claiming to offer token rewards, a trading app, and direct access to Trump-themed digital assets. The problem? Trump’s own sons are publicly distancing themselves from it.

Public Denials Raise Questions About Control

Donald Trump Jr. acknowledged that a Trump wallet project is in the works. However, he denied any link to the specific site pushing the product launch.

“This website has no official connection to our team,” he said Tuesday on X.

Eric Trump echoed that message, saying he had no knowledge of the site. Even Barron Trump, rarely seen commenting on crypto, stated flatly that the family had “zero involvement” with the circulating domain.

These public denials contrast with earlier promotions tied to the Trump memecoin project, which held a private dinner with top token holders and Magic Eden executives in attendance.

So Who’s Behind the $TRUMP Wallet?

The wallet landing page lists Slingshot Finance as a sponsor. Slingshot was recently acquired by Magic Eden, the NFT marketplace that previously partnered with Trump’s team to migrate the Trump Card NFTs.

Subpages on the site reference:

• A waitlist tied to “$1 million in Trump Rewards”
• A mobile-first trading app
• A new user experience for buying, selling, and managing digital assets under the Trump brand

Despite the rollout, no official press release from Magic Eden or Slingshot has been issued.

Background: The Trump Crypto Web Keeps Expanding

Since 2023, Trump’s digital asset presence has grown from NFTs to tokens. The $TRUMP memecoin surged on multiple news cycles, including last year’s NFT dinner, and a 50% spike tied to early wallet rumors.

Magic Eden CEO Jack Lu, CBO Chris Akhavan, and Slingshot founder Clinton Bembry all attended the Trump crypto dinner in March 2025, suggesting direct coordination. But the current wallet rollout is blurring the lines between official, affiliated, and opportunistic ventures.

Price Moves and Market Reactions

The $TRUMP token briefly spiked from $11.30 to $12.00 after wallet rumors gained traction, before correcting. At last check, it was trading near $11.50, up 3% over 24 hours.

Investors remain divided. Some see it as a high-volatility opportunity aligned with Trump’s 2024 campaign and crypto push. Others are questioning the clarity and control around Trump’s brand in Web3, especially when close family members are calling foul.

Why This Unfolding Story Matters Now

The crypto industry is watching Trump’s crypto moves closely, not just for price impact, but for what it signals about regulation, adoption, and real-world crossover.

Meanwhile, traders are already positioning around Trump-linked launches. Platforms like BananaGun are tracking wallet inflows tied to high-volatility tokens like $TRUMP. These wallets often signal retail waves or coordinated buying hours before price spikes show up on exchanges.

That tracking edge has become critical as memecoins shift from jokes to launchpads. The underlying infrastructure and token strategies behind wallets like this one are becoming more serious, and more valuable.

To see how tokenized ecosystems are shifting, look at recent moves like the Circle IPO’s 20x oversubscription, where institutional money is jumping in while public trust remains fractured.

FAQ

Q: Is Trump actually launching a crypto wallet?
Yes — but details are unclear. A wallet is in development, likely in partnership with Magic Eden and Slingshot Finance. However, Trump’s family has disavowed the current domain promoting the product.

Q: What is the $TRUMP Wallet?
A new token trading app branded with Trump imagery, offering a waitlist, token rewards, and trading access. It is separate from previous memecoin sites.

Q: Should traders trust this project?
The project appears to have ties to Magic Eden’s leadership, but the lack of direct public confirmation and the family’s denials make due diligence essential.

Meme-driven projects are no longer just speculative noise. Launchpads like Pump.fun are now planning $1B token raises at $4B valuations, showing how fast the meme economy is maturing into structured capital markets.

Trump’s crypto empire is no longer a unified brand. Competing factions, overlapping partnerships, and murky rollouts are now part of the playbook. Whether that’s chaos or calculated growth, the markets are already moving.

If you’re trading these moments, you’d better be tracking wallets — not press releases.

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